How to Successfully Choose, Plan and Accomplish Your Most Important Goal in 90 Days

Even If You've Struggled with Motivation, Prioritization, and Focus in the Past

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The structures, systems, processes and frameworks [helped me] to align myself in such a way that ultimately led to what I'm doing now, which is running a million-dollar startup.

Russ Perry, Founder of Design Pickle

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How much is your Lack of Focus and Prioritization holding you back?

You know how effective you feel when you focus.

You get a rush of adrenaline, and you get the feeling of utilizing the all the resources at your disposal.

You wrestle with fear and frustration. You wonder whether you’re up to the job. You keep pushing. Then, breakthrough.

You can viscerally feel yourself moving one step closer to your goal.

You feel exhausted, in a good way.

Imagine what your life would look like if you were able to consistently prioritize and focus:

When you sat down to do the work, you'd know exactly what to do and you'd get it done.

At the end of each day, you'd feel closer to your goal than when you started.

You could relax over the weekend, because you'd know you accomplished the most important things.

At the end of a month, quarter, or year, you could look back and see continuous, upward progress.

But how often do you actually feel like that?

Do you end the day with that feeling of accomplishment and progress, or do you feel like you were just putting out fires?

At the end of the quarter or year, can you look back and see measurable progress, or do you worry you spent most of the time spinning your wheels?

Do you have confidence about your direction, or are you constantly worried you’re missing out or working on the wrong thing?

How much time do you spend wondering "How do I know if I am choosing the right goal to work on?"

When you look up at the end of the month, or year, how much of what you were spending your time and energy on was actually getting you closer to a meaningful goal.

You’ve seen people achieve big goals. What are they doing differently?

When Mark Parker was appointed CEO of Nike, he got a phone call from Steve Jobs. The pair had worked on a previous collaboration and Jobs had called to congratulate Mark on his appointment. Mark replied by asking Jobs if he had any advice.

Jobs quickly replied “no,” then paused. He took a deep breath and said “Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.”

There was another pause. Parker expected a laugh.

It never came.

In a later interview in which Jobs was asked what accomplishment he was most proud of, he responded that he was as proud of what Apple didn’t do than what it did.

When a reporter asked Warren Buffet, “If you were to boil down your key to success to one principle what would it be?”

“For every 100 opportunities that are brought to me,” replied Buffet, “I say no 99 times.”

That’s not just “no” to investment or acquisition opportunities, he explained. It’s “no” to any solicitation of his time or attention.

Jobs’ and Buffet’s secret wasn’t a complex, opaque organization system, or a fancy management technique.

It was finding the few, essential things to focus on ruthlessly, and eliminating everything else.

They identified goals important enough to commit to, and had the confidence to stop doing the 99% of things that weren’t taking them closer to those goals.

What do all these high performers have in common? An extraordinary ability to focus and prioritize.

And it's not just Steve and Warren.

“The good-to-great companies did not focus principally on what to do to become great; they focused equally on what not to do and what to stop doing.”

— Jim Collins, Good to Great

“Most of us spend too much time on what is urgent and not enough time on what is important.”

— Stephen Covey, The 7 Habits of Highly Effective People


Authors have been writing about the power of focus for the last century. And yet, still the struggle continues.

The problem isn't that we don't know we need to focus.

The problem is that we know, and yet we still can't do it.

Why?

Part of it is a lack of clarity. You don’t trust yourself that the goals your are working towards are the "right" ones so you either hedge and set many goals or none at all.

Part of it is a lack of confidence. Lacking clarity on a single objective, you don't have the confidence to keep others from pulling you off your bearings. You see a new project, a new tactic that might be faster or easier and so you jump to it, leaving a wake of half-finished projects behind you.

Part of it is a lack of a system. Even if you've done goal setting exercises to get clear, you don't have a way to "operationalize" focus. Focus is hard because it isn't making a single decision, it's making hundreds of decisions. You have to say no to competing priorities every hour of everyday.

So you do things that make you feel like you’re being productive. But when you look back at your last month, you don’t see the as much progress toward your objectives as you think you're capable of.

But how much is your lack of focus holding you back?

A lack of focus is dangerous, precisely because it's so hard to quantify. The costs are hidden, we never really see them. It's like a little hole in the bottom of your productivity basket that slowly but surely saps your best time, attention and energy. Ask yourself,

How much is it costing you every time you abandon one project to work on another one that “might be a better opportunity”? How many of those projects have seen the light of day?

One past participant of the masterclass explained his situation this way: "I remember staying up at night which is when I work on projects a lot and what would happen a lot of times is that I’ll hit a roadblock for one and switch to another and end up working on four different projects in the space of an hour without really getting anything done."

Can you relate?

How much more could you achieve if you had the clarity to choose just one essential goal and focus on it relentlessly?

What do you give up every time you say “yes” to an opportunity that doesn’t align with your goals?

How much more focus would you have if, like Warren Buffett, you had the confidence to say “no” to everything that wasn’t moving you closer to your objective?

How much momentum do you lose when you sit down to work on a project and you’re afraid to do the scariest, most important thing? How much time have you squandered doing more “research” or more “product development”, or just getting to inbox zero?

How much more could you accomplish if everyday you had 3 hours of focussed creative time, a clear goal that aligned with your values and the will to do the difficult work?


You get to end of the week, and you’re dead tired and exhausted, and you don’t even want to hang out with people on a Friday night, and you’re like “what did I do all week?” And the answer is you just answered emails.

The biggest improvement for me has been that at the end of the week I feel like I have a much clearer picture and at the beginning of the week I know what I need to complete. I know that I got the most important things done. I feel like I’m getting a lot more done working on the business and not in the business.

Austin Brawner, Founder eCommerce Influence, on his biggest pain point and how the masterclass solved it

Any time you’re working on one thing it means you’re not working on something else, and there’s always that dude in the back of your head that’s like “you shouldn’t be working on this, you should be working on this other thing.”

At the end of the 90 day planning module I felt super clear on which projects needed to be held-off on, and which ones to do first

Will Boucek, Sales and Marketing Manager, on his biggest frustration before enrolling

The most painful problem the masterclass solved for me was the constant struggle with connecting the dots, and the feeling that “is what I’m doing today really the most important thing, the most necessary thing?”

Dickson Buchanan, Trader, on the problem he solved in the masterclass

The biggest problem I was trying to solve is being able to make better decisions, a little bit faster, that make a bigger impact on my life. What really worked for me in the masterclass was setting an end point and working backwards from there. It covered two huge bases for me: with my startup in the next few months but also for the rest of my life.

-Angel Gonzalez, Fintech, on why he joined and what he gained

"I used to get that bright, shiny object syndrome where like, a new thing pops up and like, "Ooh! Let me try that! Oh wait, I saw a bright, shiny object over there! Oh, are we having an interview now?" And I think a lot of entrepreneurs have that. The Effective Entrepreneur helped me maintain focus and stay dedicated to doing some important things and following through on them and really giving them a go.

And then the other thing I really liked about it was, what I found in the past is I have a bit of commitment fear. It's like, "Oh, I don't want to agree to do this new marketing method or writing a book, it's going to go on forever." Right? And the great thing about this system is that, you know, I've made a 90-day commitment but I've already got a bailout clause on the 91st day that, "Hey, if this didn't work out or I'm not enjoying it, I'm done with it."

Michael Smith, TeraTech, on how the Masterclass changed his business

What if you could be even 10% more productive?

Today, I have a system in place that in less than two hours per week has brought me a persistent level of focus, clarity and confidence.

Considering the hours, if not days, I used to spend deciding what to do, and when to do it, it’s a dramatic improvement.

In 90 days, I make more progress than I used to get done in a full year. But it wasn't always like that.

Six years ago, I wasn’t confident with my direction, or clear about my goals. I didn’t have good habits or a personal planning or productivity system in place.

Even when I was getting things done, there wasn't a clear direction. It was a random walk: three steps forward, two steps back, three steps to the right. On average, I ended up right back where I started.

All the while, I saw other people around me, people I could relate to, that were doing the things I knew to be important: moving fast, making decisions quickly, identifying the highest leverage areas and focusing on them.

In a sense, "knowing what to do" wasn't the problem


I knew that I needed to be able to prioritize single projects for long periods of time, but not so long that I ignored feedback from the market and myself.

But the feeling that I was missing out on a better opportunity, or disappointing someone persisted.

I knew that whatever I was scared of was the important thing to do.

But I found myself avoiding it or not even knowing what it was. Instead of getting on the phone and making a cold call or publishing an article, I was “doing research.”


The personal productivity systems I found were insufficient.

For one, they didn’t teach me how to figure out what to do; they told me how to do what I was told.

Most books and systems assume you're employed in a traditional top-down, command and control organization where someone above you tells you what to do. In an entrepreneurial environment, where no one is telling you what to do, the responsibility for setting your priorities falls on your shoulders. If I had clarity about what exactly to do, actually doing the work wasn’t that hard. If I knew that writing a report was the most important thing, figuring out how to write the report was easy. It was choosing from the huge universe of possibilities that was hard.

They also don’t make room for the unexpected.

Sometimes you do need to be ready to pounce when big opportunities come up. Or to change course quickly if one tactic stops working, or another proves more effective. But how do you know when to pivot and when to keep plowing?

We all know that if we try and work on too many different projects/concepts, none of them will excel. However, when you're interested in pursuing many different paths, how do you choose? When do you branch out, if ever?

Under what conditions should the smaller goals that are in pursuit of the larger ones be revised?

And what if you know what to do, but you’re just scared to do it?

Most productivity books and systems don’t even mention the concept of emotional work, what Steve Pressfield has called “The Resistance.” The elephant in the room! I had come to realize that not all work is created equal and I knew that I had to be doing the difficult emotional work of fighting The Resistance.

But over the last half decade, I discovered a system that did work for me.

Now, I’m clear about what my long-term goals are and how they align with my values and principles.

I’m clear about the highest leverage tasks I can be doing this quarter, this month, this week and today, to take me towards those goals.

I used to allow interruptions to eat away my day, now I have at least three hours blocked off every day to focus on the single most important task to accomplish my long term goals.

I worry far less than I used to that I’m “missing out” on other opportunities, or letting things fall through the cracks. I know my priorities, why they're my priorities and what would be so important as to change them.

I can look back at the last year and see measurable progress toward a goal, and meaningful changes in my life.

How did I do it?

I kept trying-and-failing at implementing the systems in the productivity books I was reading.

But, I noticed some things worked. So I kept those.

I began to deconstruct and analyze research from unconventional sources like stoic philosophy, behavioral economics, positive psychology, risk management, improvisational theatre and investing. I began to think about how I could apply the lessons from those sources to my own life. How could I take the best systems that had existed for the last century, filter them through the lens of research done in the past decade and then codify it all into a simple, easy-to-follow system.

It began to work for me. So I started writing about it.

Over the past couple of years, I’ve published a series of essays on my system that have received the biggest response of anything I’ve ever written. I got emails from venture capitalists, founders, hedge fund managers, authors and everything in between saying the systems had worked for them.

So, I started teaching it to others.

Frankly, I was surprised at how well it worked. Russ Perry cited it as a primary factor in how he grew a multiple 6 figure business in 106 days.

After hearing about Russ's story, more people started reaching out to me. I taught them the system and they started seeing results.

At this point, I knew it worked, and not just for me. For dozens of people in all different life situations: single, married, employed, freelancers, entrepreneurs and investors.

I want to offer that system to you, in The Effective Entrepreneur.

Stop wondering which direction to go, or changing directions erratically - get clear on your the right things to do for your business and move consistently towards your goals.

Stop worrying you're neglecting another opportunity or letting someone down when you focus - gain a sense of confidence in your goals, and rest easy, knowing you’re taking big strides toward them.

Stop avoiding the fear. Learn to recognize it as a signal that you’re doing something powerful and important. Learn to lean into it, and dance with it toward your goals.

In short, this a system for getting clear on the vision of your life that exists in your head, and turning it into a reality.

What would it be like to wake up every morning completely clear about your direction?

How much more could you accomplish if you could trust that all your resources were moving in the right direction, like a crew team all rowing the same direction?

How much more creative force could you bring to bear on moving the needle in your business and life if you weren't distracted by worry that something lurked in your inbox, or that you were working on the wrong things?

How much more at-ease would you feel seeing the success of others around you if you could rest assured that your goals were the right ones, and that your efforts were getting you closer?

Just listen to some of the success stories of past participants in the masterclass:

The first week after the masterclass was my most productive week in 2 years, because I sat down with such confidence about what I was going to work on. Just taking the time to go through the masterclass gave me such clarity and such focus that the whole next week, I just crushed it.

Will Boucek, Sales and Marketing Manager, on his immediate results

I’m a bit of a productivity junkie, but what set The Effective Entrepreneur masterclass apart is that it’s really structured in a way to help you live it. The masterclass has some building blocks that you end up using on a daily, habitual level, that gets you closer to your goals.

Angel Gonzales, Founder SnappyKraken (FinTech), on his first impression of the masterclass

At the end of the week, I feel I like I know what I completed. That allows me to go through the week, hit the things that are important, then relax on the weekend, because I know I got through some of the most important things.

Austin Brawner, Founder eCommerce Influence, on the biggest benefit of the masterclass

The masterclass was enormously helpful. I am leaving feeling like I actually have a game plan and strategy for how I can connect the dots, and how I can bring a lot more structure, focus, and discipline into my daily routine.

Dickson Buchanan, Trader, on the biggest benefit of the masterclass


If you're ready to find out how much farther your talents can take you with the power of Focus, I invite you to enroll now.

Join Now!

How exactly does the Effective Entrepreneur Work?

I organized The Effective Entrepreneur into 3 stages:

  1. 25 Year Vision Setting and The Quarterly Plan
  2. The Weekly Review
  3. The Daily Ritual

All three are designed to solve the same two problems:

  1. “How do I prioritize and focus on my most important goal without losing the ability to adjust course if some things are working and others aren’t, new opportunities come up or I just change my mind?”
  2. “How do I do more of The Work, the emotionally hard work of battling The Resistance that fills me with fear but I know is what drives me towards my goals?”

That is, how do I maximize my effectiveness? How do I move towards my goals and desired outcomes as quickly and efficiently as possible?

25 Year Goal Setting and The Quarterly Plan

The first thing you’ll be doing is getting clear on your long-term vision and how they align with your values and principles. Most people adopt pre-packaged principles from others, set goals based on those principles, then spend all their time and energy, often years of their lives, working towards goals that the didn’t care about them in the first place.

Next you’re going to work to better understand our own personal strengths and weaknesses. Ray Dalio, the founder behind the world’s most successful hedge fund says “Truth— more precisely, an accurate understanding of reality— is the essential foundation for producing good outcomes.”

Even people that are clear on their values and principles set bad goals because they do not have an accurate picture of reality (including of themselves). By getting clear on our own personal strengths and weaknesses you will be able to better leverage your strengths while mitigating your weaknesses.

Third, you’re going to identify the most important thing you can do in the next 90 days to move you towards that long term vision. We’re going to figure out what the lead domino is that makes everything else easier or unnecessary. 90 days is long enough to make meaningful progress, yet short enough to generate a sense of urgency that you must act today. In a study of salespeople, those who set annual goals made 50% of the sales in the final quarter, right at the deadline.

Because there is a constant sense of urgency, sales people that set quarterly goals sold more overall because and more consistently across the year, not just at the deadline.

We’ll be harnessing this same power of 90 day goals.

You’ll finish the first stage with a clear vision of what your most important values, principles and long-term goals are, a 90 day goal that will do the most to move you towards that vision, and a plan in place to achieve that goal.

The Weekly Review

With a clear plan in place for the next 90 days, you’re going to move to the weekly review.

Think of the weekly review like as a course-correction guidance system on a plane.

The way airplane guidance systems work is that a plane is always off course. A gust of wind or shift in weight of the cargo is always moving it off course by just a few fractions of a percent, but off course nonetheless. Every few seconds, the guidance system tells the autopilot to make a change and corrects the course.

Of course, we don’t notice this because we get there safely and on time. We would notice it if the guidance system didn’t course correct as often.

This is often what happens in our lives though. We go off course, losing sight of our values and principles, our goals that come from them and the actions we need to accomplish this goal and so we spend weeks, months or years drifting off course.

A study done by psychologists Sheldon and Kasser (1995) showed that alignment, like the kind provided by the weekly review, is not just essential to our productivity, but perhaps the essential factor to human wellbeing.

The Weekly Review has three components:

  1. Review your values, principles and 90 day goals
  2. Reflect on what you’ve learned in the past week. What personal strengths and weaknesses have you uncovered that you can apply to the next week? What have you learned about the market?
  3. Plan - Understanding your long term goals and having reflected on what you’ve learned, you’ll set clear action steps for the next week. You won’t waste time or energy during the week wondering what to do, you’ll spend all your energy executing on the most important tasks you lay out.

Finishing the weekly review will leave you with a renewed sense of clarity and focus. You’ll see how the steps you are taking everyday are leading towards a bigger, brighter future in all aspects of your life - health, wealth and relationships. Or if they aren't leading in that direction, you'll have a clear plan for how to adapt.

The Daily Ritual

The problem with many productivity systems I found is they either deal with day-to-day task management or they deal with the long-range goal setting and planning. The Effective Entrepreneur bridges the gap by helping you get clear on how to structure your ideal day, one where you can make meaningful progress towards your most important goals, and how to flexibly adapt that ideal to the realities of your life.

You will turn your long term vision into a day by day execution plan. You’ll be able to clearly see how every hour you spend is leading you where you want to go.

Instead of just outlining those broad concepts, I’ll be immersing you in a day-in-the-life. You’ll see exactly what the quarterly, weekly, and daily review and planning look like when I do them.

You’ll go through the exercises yourself and feel the sense of clarity and confidence that come from cutting away the unnecessary and focusing on the essential work that aligns with your values and goals.

Exactly what does the Effective Entrepreneur Include?

The Effective Entrepreneur is a multimedia, on-demand masterclass, that includes the following:

  • A step-by-step workbook that you will fill out as we move through the masterclass so you have a clear plan in place going forward.
  • A 3-module video masterclass that provides an overview then walk you through the system step-by-step. Each video has accompanying Notes, audio, and a transcript so you can focus on absorbing the material.
  • Examples of completed templates - You’ll be doing the exercises for your own life, but I’ll be teaching you, and taking you through it step-by-step, with examples.
  • Ready-to-use Worksheets and Templates - You’ll have templates based on the workbook that you can use each day and each week after you complete the masterclass so you aren’t just absorbing information, you’re building habits.
  • Free Bonus: Community and Accountability - You’ll be a part of a private community where you can ask questions, get feedback and be held accountable. Your productivity problems have been solved by someone. So what stands between you and what you want to accomplish? Key people? The right advice? The Effective Entrepreneur Private Community gives you access to world-class entrepreneurs, training, and frameworks for getting shit done.
  • BONUS: A new module on morning rituals - which gives you daily spot-checks on whether you’re in vertical alignment with your larger goals, and starts you off with a win, to create momentum.



"Before DesignPickle was founded, I was in a major transition in my life.

The work with Taylor, and his way of framing up and thinking, was challenging beyond description, in a good way.

It was a completely different approach to my challenges, and helped me to peel back the layers to truly find out what the root cause of the problems were.

I couldn't recommend it enough, especially if you are in a place of transition as I was."

Russ Perry, Founder of Design Pickle, on his results

"The Effective Entrepreneur provides space where I can actually take stock of what I've been doing and seeing if it's been effective.

It provides some area where I can really think about:

  • 'Am I working on the right thing?'
  • 'Is ego getting in the way?'
  • 'Are other biases getting in the way?'
  • 'Am I actually getting towards the goals that I need to be getting towards?'

Having that built in system where I can keep myself in check and keep pointing towards that 'north star' - that has been the most powerful thing for me."

- Dave Faulk, Training Manager SMS Assist

Course Curriculum


  Introduction & Principles
Available in days
days after you enroll

Frequently Asked Questions

Can I access The Effective Entrepreneur on-demand?

1. Are the videos accessible at any time and for perpetuity? Or are they limited access?

They are available at any time and in perpetuity.

2. Am I able to download the program to my laptop and work at my own pace?

Yep! You can download all the materials (video, audio, transcripts, and worksheets) and do them at any pace you like.

3. Do I have access to all the materials for a limited amount of time or are they time sensitive?

You have access to everything forever. I will probably add additional materials in the future which you will also have unlimited access to.

"Is The Effective Entrepreneur right for me?"

4. I’ve read productivity books before and they haven’t worked, or have worked only partially. How is The Effective Entrepreneur different?

The bedrock of the system draws on the basis the most effective systems of all time, from Stephen Covey to David Allen. It doesn’t throw out over fifty years of research, but instead builds on it and adapts it for entrepreneurs.

Whether that means you run your own business or work in a startup-like environment. It’s got a foundation of fifty years of research and practice on motivation and strategic planning but customized for the entrepreneur. It’s also more travel friendly as well as digital world friendly.

That being said, it's not for everyone. It requires that you put in the work and that you ask, and answer, difficult questions.

Here’s a partial list of books used in the research and creation of the Masterclass:

  • Getting Things Done by David Allen
  • The Power of Full Engagement by Tony Schwartz
  • Work the System by Sam Carpenter
  • The Emyth Revisited by Michael Gerber
  • Think and Grow Rich by Napoleon Hill
  • Daily Rituals by Mason Currey
  • The Power of Habit by Charles Duhigg
  • The One Thing by Gary Keller and Jay Papasan
  • Productivity Habits of Super Achievers by Darren Hardy
  • Essentialism by Greg McKeown
  • Start with Why by Simon Sinek
  • Thinking Fast and Slow by Daniel Kahneman
  • The Twelve Week Year by Brian P. Moran
  • The Four Hour Work Week by Tim Ferriss
  • Maker's Schedule, Manager's Schedule by Paul Graham
  • Principles by Ray Dalio
  • Getting Results the Agile Way by J.D. Meier
  • The Happiness Hypothesis by Jonathan Haidt
  • Startup School by Seth Godin
  • The War of Art by Steven Pressfield
  • Deep Work by Cal Newport
  • Good to Great by Jim Collins
  • The Rockefeller Habits by Verne Harnish
  • Titan by Ron Chernow
  • The House of Morgan by Ron Chernow
  • Letters to Shareholders by Warren Buffet
  • Antifragile, The Black Swan and Fooled by Randomness by Nassim Taleb
  • Startup School and Linchpin by Seth Godin

5. You have a lot of information in your essays. Can't I read it there?

Bits and pieces are of the system are on my site. My goal with the masterclass is to get everything in one place, highly systematized and tightly packaged so that people who go through the masterclass can immediately implement what they learn.

I’ve done years of pedagogical research that has influenced the masterclass. That ranges from including the information in as many forms as possible (video, audio, transcripts, notes) to the actual structure of how the information is presented.

As I’ll describe below, many students have found the primary value in the synthesis of 100 years of the best thought on productivity, and the step-by-step walkthrough.

More substantially than that though is the access to a private community of like-minded entrepreneurs. You'll have hundreds of other entrepreneurs you can talk with and get feedback from on your unique challenges (including me!)

6. Will this work for me if I have a job, a family or [insert other demand on your time here]?

Yes, in fact, that's precisely the point. The masterclass starts from the perspective of recognizing time and energy as the most essential assets and working backwards. I could (and would) make the argument that the more demands you have on your time, the more valuable it is to be clear, confident and focused about how you use that time.

7. Who is this not for?

While this masterclass will help you become more productive and will in turn likely improve your career and/or business, it is not a "make money" product in any way, shape or form. It's for improving personal effectiveness, which will have a huge impact, but it's not a quick-fix or a magic bullet.

It is an accelerant for someone already on their way looking to maximize their personal effectiveness.

Of course, I'm confident you'll get multiples more value than that. That's why I'm willing to guarantee it.

8. How long will it take to complete the masterclass?

The masterclass is designed to be something you can do in a single weekend. I wanted to make access to the materials available in perpetuity, so that every three months you will have the chance to spend two days going back through the material to review, reflect and plan.

Lifetime 100% Money Back Guarantee - The Masterclass will help you or it's free

The Effective Entrepreneur is filled with practical, down-to-earth ideas for transforming your habits, mental models and behavior for long-term productivity increases. I’m confident that you’ll be happy with the experience. However, if you aren't thrilled with the results, then I think you should get your money back.

I’m in the business of making change, and of creating more value than I capture. That means if you’re not satisfied, I’m not either. Just let me know and you’ll get your money back.

All I ask is that you make a meaningful attempt to use the material masterclass. If you complete the first module and send me the accompanying completed worksheets and still feel it isn't worth your time, you'll receive a full refund.

How much is The Effective Entrepreneur?

I want to share something I got in an email recently:

“I recently had an epiphany that my idea, which has been bouncing around for two years, will be successful. As a result, I’ve done more in the last two weekends than I’ve done in the last two years.”

How much time have you wasted lacking clarity, confidence and conviction? Either procrastinating on doing the most important work or bouncing from shiny object to shiny object without making real progress?

What's an hour of your time worth? A week?

I charge thousands of dollars to teach this material to private clients and the average graduate-level university writing class costs an average of $1500. I intentionally didn’t charge that kind of money for this course because I wanted to make this accessible to as many people as I could.

Think about how much time you spend spinning your wheels because you’re juggling too many priorities at once or avoiding the emotional work that really impacts your life.

How much more could you accomplish if you had a system to overcome that?

If the result is you get back even one single day lost lacking clarity and confidence, will that make it worth it? I hope you’ll join me and find out.

I’ve struggled with for some time with coming to some sort of idea of what my long term goals are, and [tying] that to daily action. As a result of the masterclass, I gained a better understanding of what it means to do long term goal-setting, but to make it actually usable for the short term.

Andrew Freeman, Industrial Engineer, on the clarity and motivation he gained as a result of the masterclass

"Do you want to keep banging your head against the wall of struggling on goals and having your business not run as good as it can?" Could you save a lot of hassle and effort by organizing how you do things each day and how you do things in your planning?

For me, a few hundred bucks to solve that and get my business running more efficiently and get my plans running easy, was way more than worth it."

Michael Smith, Founder TeraTech

The Effective Entrepreneur masterclass really tested my assumptions, and made me make sure I was going after a new business for the right reasons. It helped me tie everything in with my long-term vision, made sure I wasn’t just chasing the money, and that I was building a business based on my strengths and my interests.

Manyu Sabnis, Founder and BioTech Engineer, on how the masterclass helped him achieve clarity and confidence

It’s a really good system to follow if you want to produce. If that’s your goal, just follow the system, and it keeps you moving forward and helps you with consistency.

Austin Brawner, Founder, on how he would describe his results to a friend

To hear what others had to say, just watch the video...

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Courses Included with Purchase



Tool Tutorials to Supercharge Your Effectiveness
Additional Tools, Tips and Walkthroughs For The Effective Entrepreneur Masterclass
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The Effective Entrepreneur: How to Create a Bulletproof Morning Ritual
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DECISION MAKING IN AN UNCERTAIN WORLD
Complexity Management Strategies for the 21st Century to Transform Uncertainty Into Opportunity
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